Uncover Hidden Opportunities In Your B2B Revenue Engine.

Transform your go-to-market strategy with proven frameworks that help ambitious startups accelerate from £0 to >£10M ARR.

Discover
img-001

Your Next Stage of Growth Starts With Clarity

Discover the hidden revenue opportunities in your business with Win-Loss Analysis that delivers measurable results in 90 days.

Uncover Your Real Deal Reasons
img-002

Fractional Revenue Leader for B2B Startups

Expert demand generation, revenue operations and international expansion strategies that help you scale efficiently and profitably.

Growth Starts Here
img-003
ChatGPT Image Oct 17, 2025, 09_46_10 AM

About Me

I am Ian, I'm a fractional revenue leader who helps B2B startups build growth engines that actually work. I diagnose and fix the gaps between your current revenue and your potential. From finding your ideal customers to building scalable processes, I bring the expertise of a full-time revenue leader without the overhead. Whether you're pre-revenue or pushing £10M, I help you grow efficiently and predictably.

ChatGPT Image Oct 17, 2025, 10_05_55 AM

My Approach

I embed into your business 2-3 days per week, bringing senior expertise exactly when you need it. No ramp time, no politics, just someone who's been there 70+ times before. I work with 2-4 clients at a time, ensuring you get deep focus, not divided attention. You get strategic leadership and hands-on execution from day one.

ChatGPT Image Oct 17, 2025, 10_00_37 AM

My Focus

My clients typically see 30-60% faster sales cycles, 3x higher conversion rates, and sustainable growth without burning cash. From helping startups achieve 95% TAM penetration to successful international expansions, I focus on what actually drives revenue, not what looks good in a deck. Real results from real companies, backed by data and delivered with precision.

Speak To Me Now!

Let's jump on a call or WhatsApp and discover how we can work together to propel your Revenue Growth.

My Calendar
Connect With Me On LinkedIn

Learn More

Strategic Revenue Leadership Image

Strategic Revenue Leadership

Transform your go-to-market from guesswork to growth engine. I bring 15 years of experience building and scaling revenue operations for B2B startups. From identifying your ideal customers to optimising every step of your sales process, I help you build sustainable, predictable revenue that scales without burning cash or compromising quality.

Read more

Fractional Revenue Services.

Get executive-level revenue leadership without the full-time cost. I embed into your team 2-3 days weekly, providing strategic direction and hands-on execution. Perfect for startups who need senior expertise but aren't ready for a £200K hire. No ramp time, no politics, just immediate impact on your growth trajectory.

Read more

Demand Gen That Delivers.

Stop spraying and praying. I design and execute targeted demand generation strategies based on relevance, not volume. From crafting your ICP to building multi-channel campaigns that actually convert, I help you attract the right customers, shorten sales cycles, and dramatically improve your CAC:LTV ratio. Real leads, real revenue.

Read more

Founder Revenue Retreats

Join an exclusive 5-day immersive experience with 4-8 other ambitious founders in stunning locations across the UK, Europe and Brazil. Dive deep into revenue strategy, build your growth plan and forge connections with peers facing similar challenges. Limited spaces, transformational results. Upcoming retreats: Cotswolds, Porto and Bahia.

Read more
0
leads generated.
0
meetings booked.
Upcoming Retreats
event-002

Bahia, Brazil

Escape to Brazil's cultural heartland where creative energy meets strategic thinking. Five transformational days combining revenue workshops with Salvador's vibrant atmosphere and pristine beaches.

Apply Now
event-001

Porto, Portugal

Historic port cellars and riverside studios provide the backdrop for intensive revenue strategy sessions. Where Portuguese entrepreneurial spirit inspires breakthrough growth thinking.

Apply Now
event-003

Cotswolds, United Kingdom

Rolling hills and country manor elegance create the perfect environment for deep strategic work. Disconnect from distractions, reconnect with your revenue vision.

Apply Now
ChatGPT Image Oct 17, 2025, 09_46_10 AM
The gap between good and great is clarity and execution.
Ian Spencer, Chief Nomad

Pricing

pricing-001
Transform

For ambitious B2B companies ready to build serious revenue momentum.

£
900 p/d

Features

  • Revenue Audit & Strategy
  • ICP Development
  • Sales Process Optimisation
  • Multi-Channel Campaign Build & Execution
  • Full Revenue Leader Responsibilities
  • Full GTM & RevOps
  • Unlimited Async Support Slack & WhatsApp
Hire Me

Questions & Answers

How do you work with companies in different time zones?

Based in Bahia, I'm naturally flexible with timing. I've found the overlap between Brazil and UK/Europe creates perfect focused work windows. Nov-Mar the time difference is -3hrs and Apr-Oct is -4hrs to the UK. Most clients love that I handle strategy while they sleep and deliver solutions when they wake up. Different time zones become a productivity advantage, not a barrier. I also travel to the UK, Europe and US on a regular basis.

What if we've already tried consultants and it didn't work?

Most consultants diagnose problems, write a report or playbook, then disappear. I embed into your business, execute alongside your team, and stay until the results show. You're not paying for advice, you're getting an experienced operator who owns the outcomes. If I recommend it, I'll build it with you.

How quickly will we see results?

Most clients see meaningful changes within 30 days: shortened sales cycles, better qualified leads or improved conversion rates. My approach focuses on quick wins that fund bigger transformations. We'll identify your highest-impact opportunity in our first week and attack it immediately.

Can fractional really deliver the same impact as full-time?

Often better. You get 20+ years of pattern recognition without the politics or empire building. I'm not protecting a job, I'm delivering results. My other clients keep me sharp with diverse challenges and you benefit from every solution I've battle-tested elsewhere. Focus beats face-time.

What's your experience with our specific industry?

I've worked across most B2B verticals and learned something crucial: revenue problems are remarkably similar across industries. The solutions lie in understanding your specific context. I bring proven frameworks, then adapt them to your market's nuances. Industry expertise matters less than revenue expertise and knowledge of b2b buyer psychology.

Why are you based in Brazil instead of London?

Strategic choice. Brazilian startups taught me a lot about resilience and efficiency, they create profitable businesses faster than most startup environments I have experienced, and especially compared to those who are more focused on their next raise. The creativity of the Brazilian market brings fresh perspectives to traditional problems which has helped me grow in the role I do for my clients.

Free Resources Hub

Discover

Get the full 'Revenue Forensics' eBook now!

You're sitting on a goldmine of revenue that already belongs to you. You just can't see it.
Get Revenue Forensics on Amazon for £4.99