--- title: Fractional Revenue Leader Blog | B2B Growth & Sales Strategy | Go-To-Market Strategy description: Go-To-Market Strategy | Real revenue insights from 70+ successful expansions. Learn to optimise sales cycles, nail your ICP, and scale your B2B startup efficiently. Written by The Revenue Nomad. --- ## The Revenue Nomad - [Revenue Forensics](https://www.therevenuenomad.co.uk/blog/revenue-forensics-the-art-of-finding-hidden-money-in-your-business) - [Blog](https://www.therevenuenomad.co.uk/blog) - [Let's Speak](https://www.therevenuenomad.co.uk/contact) ## The Revenue Nomad - [Revenue Forensics](https://www.therevenuenomad.co.uk/blog/revenue-forensics-the-art-of-finding-hidden-money-in-your-business) - [Blog](https://www.therevenuenomad.co.uk/blog) - [Let's Speak](https://www.therevenuenomad.co.uk/contact) [![TRN Logo - Black](https://www.therevenuenomad.co.uk/hs-fs/hubfs/TRN%20Logo%20-%20Black.png?width=300&name=TRN%20Logo%20-%20Black.png "TRN Logo - Black")](https://www.therevenuenomad.co.uk/) - [Revenue Forensics](https://www.therevenuenomad.co.uk/blog/revenue-forensics-the-art-of-finding-hidden-money-in-your-business) - [Blog](https://www.therevenuenomad.co.uk/blog) - [Let's Speak](https://www.therevenuenomad.co.uk/contact) # Go-To-Market Strategy [![Concept image for go-to-market strategy thinking and decision making](https://www.therevenuenomad.co.uk/hubfs/AI-Generated%20Media/Images/Abstract%20modern%20cartoon%20image%20of%20a%20founder%20trying%20to%20decide%20which%20route%20to%20take%20there%20should%20be%20lots%20of%20different%20routes%20on%20a%20signpost-1.png)](https://www.therevenuenomad.co.uk/blog/why-your-gtm-isnt-working-its-not-the-tools-its-the-thinking) [![Concept image for go-to-market strategy thinking and decision making](https://www.therevenuenomad.co.uk/hubfs/AI-Generated%20Media/Images/Abstract%20modern%20cartoon%20image%20of%20a%20founder%20trying%20to%20decide%20which%20route%20to%20take%20there%20should%20be%20lots%20of%20different%20routes%20on%20a%20signpost-1.png)](https://www.therevenuenomad.co.uk/blog/why-your-gtm-isnt-working-its-not-the-tools-its-the-thinking) ## [Why Your GTM Isn't Working — It's Not the Tools, It's the Thinking](https://www.therevenuenomad.co.uk/blog/why-your-gtm-isnt-working-its-not-the-tools-its-the-thinking) 2 Dec 2025 [Ian Spencer](https://www.therevenuenomad.co.uk/blog/author/ian-spencer) I spoke to a founder recently who'd just spent £47,000 on a new sales automation platform. His... [Read More](https://www.therevenuenomad.co.uk/blog/why-your-gtm-isnt-working-its-not-the-tools-its-the-thinking) [Ideal Customer Profile (ICP)](https://www.therevenuenomad.co.uk/blog/tag/ideal-customer-profile-icp), [Go-To-Market Strategy](https://www.therevenuenomad.co.uk/blog/tag/go-to-market-strategy) ![TRN Logo - White](https://www.therevenuenomad.co.uk/hs-fs/hubfs/TRN%20Logo%20-%20White.png?width=300&name=TRN%20Logo%20-%20White.png "TRN Logo - White") Great companies aren't built on runway. They're built on profitability. Ready to build yours properly? [Follow us on Facebook](https://www.linkedin.com/in/ijspencer) All Rights Reserved | Copyright © 2025 | Connect with me on LinkedIn