Case Studies
Real Revenue Breakthroughs from Real Companies.
Every company featured here faced a defining moment. A growth plateau that seemed permanent. An expansion opportunity that felt impossible. A revenue model that no longer worked.
What they shared was the courage to reimagine what was possible. To question conventional wisdom. To build systematic approaches where others relied on hope. These stories showcase what happens when ambitious companies combine clear strategy with relentless execution.
What I've Learned from 70+ Revenue Transformations.
Success leaves clues. After helping companies from £0 to £50M ARR, from London to São Paulo, certain principles consistently separate those who scale from those who plateau.
Velocity Matters: The fastest learners win. These companies test, iterate, and improve at speeds their competitors can't match. They measure progress in weeks, not quarters.
Systems Create Freedom: Rather than relying on individual brilliance, they build processes that compound. Great systems make good people exceptional and exceptional people unstoppable.
Clarity Drives Growth: They know exactly who they serve and why. This focus creates efficiency that broader competitors can't match. Saying no becomes their competitive advantage.
Evidence Over Opinion: Every major decision backed by data. They follow the money, track what matters, and adjust quickly when reality doesn't match expectations.
Long-term Thinking: They optimise for sustainable growth over quick wins. Building foundations that support exponential growth rather than linear progress.
These aren't theoretical concepts—they're practical realities demonstrated in every success story that follows.
Promotion Technology Startup
The Challenge: Early-stage promotion tech company struggling to build consistent pipeline. Founder-led sales had hit its ceiling. They needed predictable, scalable demand generation but couldn't afford a full sales team. My Approach: Designed and executed surgical outreach campaigns targeting specific buyer personas. Built relevance-based messaging that resonated with their ICP. Created systems for consistent pipeline generation. The Results: Generated £120K in qualified pipeline. Closed £40K in new revenue within 90 days. Established repeatable demand generation process. Achieved 3x ROI on programme investment
European RetailTech Company
The Challenge: A European RetailTech firm faced the classic expansion nightmare. With only 306 potential customers in their total UK addressable market, they couldn't afford the traditional spray-and-pray approach. Every prospect mattered. One wrong move could poison the entire market. My Approach: I mapped all 306 UK retailers, identifying specific trigger events: technology stack changes, new executive hires, and operational challenges. Created hyper-targeted campaigns that addressed British retail's unique pain points whilst leveraging their European success stories strategically. The Results: Generated 292 meetings from 306 total prospects (95% penetration). Secured £4M+ in new revenue within 12 months. Established market leadership position. Client acquired for >£250M with UK traction cited as key value driver
Social Media Technology Company
The Challenge: After burning through £4M in funding, this social media tech company was haemorrhaging cash with bloated teams and broken processes. They had separate SDR and AE teams stepping on each other's toes, creating confusion in the market and inefficiency internally. My Approach: Complete sales transformation. Combined SDR and AE teams into a unified Inside Sales function. Rebuilt the entire go-to-market process from first touch to close. Implemented Revenue Forensics to find and fix pipeline leaks. The Results: Reduced headcount by 50% whilst improving results. Increased lead generation results by 220%. Drove 40%+ revenue growth for 3 consecutive quarters. Created sustainable, profitable growth model