Ian Spencer
Chief Nomad
Get the strategic revenue leadership your company needs, exactly when you need it.
Fractional Chief Revenue Officer (CRO)
When you need this: Your sales and marketing operate in silos, revenue is unpredictable, or you're preparing for scale. What I do as your fractional CRO: Align sales, marketing and customer success into one revenue engine. Build predictable revenue models and forecasting systems. Optimise the entire customer journey from first touch to expansion. Create compensation structures that drive the right behaviours. Prepare your revenue operations for your next funding round. Recent CRO win: Helped a £3M ARR SaaS company restructure their revenue operations, resulting in 47% growth and 14% reduction in sales cycle days.
Fractional VP of Sales
When you need this: Sales cycles are too long, close rates are dropping, or you need to build your first real sales process. What I do as your fractional VP Sales - Design and implement scalable sales processes. Coach and develop your existing sales team. Build frameworks that actually get used. Reduce sales cycles through process optimisation. Create territory and account strategies that work. Recent VP Sales win: Cut sales cycles from 84 to 58 days for a RetailTech startup whilst improving close rates by 31%.
Head of SDR/BDR Operations
When you need this: Outbound isn't working, SDRs are burning out, or you need to build your first SDR function. What I do for your SDR operations - Build multichannel outbound strategies based on relevance, not volume. Create SDR playbooks and talk tracks that convert. Implement proper lead scoring and routing. Design career paths that retain top SDR talent. Fix the handoff between SDRs and AEs. Recent SDR win: Transformed a "spray and pray" SDR team into a surgical unit. Meeting book rates up 340%, team turnover down 100%.
GTM Strategy Engineer
When you need this: Your go-to-market feels like throwing spaghetti at walls, or you're entering new markets/segments and you want to automate more of GTM process. What I do as your GTM engineer: Design go-to-market strategies, tools, workflows and automations. Build revenue models that investors actually believe. Create segment-specific approaches that scale. Implement revenue operations infrastructure. Develop expansion strategies that compound. Recent GTM win: Engineered market entry strategy for UK company entering US market. £0 to £1.4M ARR in 11 months.